Privacy Policy

Our company (mori mall) (hereinafter referred to as "we," "us," or "our"), the operator of Lemonmall, respects your privacy concerns and values our relationship with you. When you visit the store we have established (hereinafter referred to as "the store"), we may collect, process, and use your personal data (including that of your employees and/or representatives acting on your behalf). If you access or purchase from the store, we may also collect, process, and use your personal data. We fully recognize the importance of personal data and are committed to ensuring the integrity and security of the store.

The personal data collected by this website may include:

Information You Provide:
You can choose to provide personal data to us in various ways, such as when you register on our store, shop at our store, or through our social media (or related stores or corresponding extensions). The types of personal data you may provide (if applicable) include:

Contact information (e.g., name, postal address, email address, mobile or other phone numbers, mobile service provider);
Age and date of birth;
Gender, preferred language;
Racial and ethnic background;
Username and password;
Payment information (e.g., your card number, expiration date, delivery address, and billing address);
Purchase history;
Product preferences and communication channel preferences;
Content you provide (e.g., photos, videos, comments, articles, survey responses);
Information provided when you visit our social media pages (e.g., your name, profile picture, likes, location, friend list, and other information described on the social media network or application registration page, or your geographic location details when using our mobile application);
Device identifiers, such as information about the device, like MAC address, IP address, or other online identifiers.

Confidentiality, Disclosure, and Security of Personal Data:
Unless we have your written consent, this website will not trade your personal data and contact information for profit. The personal data collected and held about you will be treated confidentially; however, we may disclose such data (regardless of whether they are in Hong Kong or outside) as required by law or to provide you with services, or to fulfill the original purposes for which the data was collected:

To competent courts, law enforcement agencies, or other government statutory or regulatory departments, agencies, or organizations;
To our affiliates involved in service sales and marketing or administration, or to vendors or contractors providing goods/services;
To any other parties with confidentiality obligations to us, including members of our corporate group who have committed to keeping such information confidential, IT consultants, data processing contractors, auditors, accountants, or lawyers;
To banks, financial institutions, credit card issuers, or debt collection service companies.

Any questions, comments, suggestions, or information you transmit or post on our website or any part of the website, excluding personal data, will be treated as non-confidential and non-proprietary information voluntarily provided to us. We have the right to use, copy, disclose, transmit, publish, and/or post such information elsewhere, including but not limited to developing and promoting services and meeting customer needs, and provide such information to any affiliate.

This website will make reasonable efforts to ensure that all personal data held is stored in a reliable, secure, and safe manner. We will strive to keep all collected personal data confidential. However, please understand that we cannot guarantee the security of data transmission.

Transfer of Personal Data Outside of Hong Kong:
If operational needs arise, we may transfer personal data outside the Hong Kong Special Administrative Region to achieve the purposes for which the data was collected or directly related purposes. Any such data transfer will comply with applicable regulations.

Retention of Personal Data:
Unless legally required to retain your personal data for a specific period, we will only retain personal data until the purpose for which it was collected has been achieved or is directly related.

Direct Marketing:
We intend to use the personal data collected from you for direct marketing purposes, for which we must obtain your consent. We hold your name, phone number, contact address, social media links, product and service portfolio data, transaction patterns and behaviors, browsing history, viewing habits, and personal interests. We can use this information for direct marketing of our services and the products and services of our business partners.

We may contact you via mail, phone, social media links, SMS, text/image/video messages, fax, or email. If you do not wish to receive any direct marketing communications from us, you may update your preferences at any time through your registered account or the unsubscribe link we provide. Upon receiving your notification, we will stop using your personal data for direct marketing purposes and will not charge you for this.

Policy on Sharing Personal Data with Third Parties:
This website will not provide, exchange, rent, or sell any of your personal data to any individual, organization, private enterprise, or public authority, except as required by law or contractual obligations.

Exceptions to the above include but are not limited to:

With your written consent.
As required by law.
To protect your life, body, freedom, or property.
In cooperation with public authorities or academic research institutions for public interest statistical or academic research purposes, with data processed or collected in a manner that cannot identify specific individuals.
If your behavior on the website violates the terms of service or may harm or hinder the website or other users’ rights or cause harm, and the website's management determines that disclosing your personal data is necessary for identification, contact, or legal action.
To benefit your interests.
When this website entrusts vendors to assist in collecting, processing, or using your personal data, we will ensure appropriate oversight and management of those vendors or individuals.

Use of Cookies:
Cookies are small text files stored on your computer (or other electronic devices) when you access our website. We use cookies on this website to:

Identify you when you browse this website;
Gather information about your preferences, browsing behavior, online activities, and internet usage;
Continuously track items stored in your shopping cart to assist you through the checkout process;
Conduct research and statistical analysis to improve our services and better understand visitors' needs and interests;
Provide advertisements tailored to your personal interests and effectively conduct promotional and advertising programs for us, our business partners, and advertisers;
Make your online activities more efficient and improve your experience;
Enhance security measures.

The data we obtain from cookies may not contain your personal data. Although we may obtain data about your computer or other electronic devices (such as IP address, browser settings, browsing history, and/or other internet record data), we may not be able to identify you. Since non-personal data and personal data may be mixed, we consider such data as personal data for privacy policy purposes. In certain cases, we may collect your personal data, but this must be voluntarily provided by you by filling out an online form or when you purchase goods or use services on our website.

If you do not allow the use of cookies, you can adjust your internet browser settings. By disabling cookies, you acknowledge that you may not be able to use certain features of our website.

Links to Other Websites:
This privacy policy statement applies only to our website. Our website may contain links to other URLs and web pages. Whenever you activate any of these linked URLs, such as clicking on any advertiser’s link, you will leave our website; any personal data or other information you provide to any other party after leaving our website is not within our control. You assume all risks associated with browsing or using other websites.

Amendments to the Privacy Policy:
This website’s privacy policy may be amended as needed, with the amended terms published on the website.

How to Contact Us:
If you have any questions or comments regarding this privacy policy, or if you would like us to update information regarding you or your preferences, please contact us via email

The English version is for reference only; please refer to the Chinese terms as the authoritative text.